In the Ad Manager, you can create campaigns designed to drive lead generation by encouraging users to complete your Facebook forms, seamlessly integrating the data within the platform. Additionally, you can boost website traffic and motivate leads to take meaningful actions on your page. This guide offers an overview of the Ad Manager section, helping you optimize your campaign management and maximize the platform's capabilities for effective advertising.
To get started with the Ad Manager, navigate to the Marketing section in your account.
Pages
After successfully connecting your Facebook account, you can access the list of pages by clicking on the pages dropdown menu. From there, select each page you want to manage within the Ad Manager by choosing the desired options from the dropdown list.
Date Range
View data from a selected date range by filtering using the date picker.
Settings
Add and manage the Facebook pages, conversion pixels, or Facebook audiences for your ad campaigns
Create Campaign
Initiate the creation of a new campaign by selecting this button.
Campaign Details
In this section, you can view the tabulated details of all your campaigns. Additionally, you can filter campaigns by status by selecting options such as Published, Drafts, Failed, In Review, or Paused.
Search
To quickly locate your campaign, enter the first few characters of its name in the search bar.
Refresh
By clicking the refresh button, you can ensure that you are viewing the most current information regarding your campaigns, including metrics and statuses.
Campaign Name
This tab displays the names of your campaigns, serving as a key identifier.
Page
This tab indicates the specific Facebook page associated with each campaign. It allows users to manage and link their campaigns to the appropriate social media presence, ensuring consistency in branding and messaging.
Media
This tab provides information about the media assets associated with each campaign, such as images, videos, or ad creatives. Users can review which media are being used and assess their effectiveness in engaging the target audience.
Objective Type
This tab indicates the primary goal of each campaign- lead generation, or website traffic.
Post Status
This tab displays the current status of each campaign, such as Published, Paused, or Failed. Monitoring the status helps users quickly identify which campaigns are performing and which may need attention.
Updated On
This tab shows the date and time when the campaign was last updated. This information is useful for tracking changes.
Budget
This tab shows the spending limit allocated for each campaign. Understanding the budget is essential for managing overall advertising costs and ensuring effective resource allocation.
Actions Menu
To modify campaign settings, select the Edit option from the actions dropdown. To pause an active campaign, simply choose the pause option. If you wish to duplicate the campaign, click “Clone”, which will create a replica of the campaign at the top of the list, with the campaign name suffixed by "(clone)". Click the delete option to permanently remove the campaign from your account.
Now that you know about each component in the Ad Manager, explore the other articles in this section to learn how to create an Ad Manager campaign and much more!