The Statistics tab within Ad Manager provides a comprehensive view of campaign performance through detailed analytics and conversion summaries. This feature allows for an in-depth understanding of key metrics across all campaigns. By leveraging filters such as date ranges and campaign pages, you can customize their analyses for enhanced insight and precision.
Why It Matters
- Effective Campaign Monitoring: The ability to evaluate metrics such as impressions, clicks, and conversions empowers advertisers to assess campaign performance and identify areas for optimization.
- Enhanced Ad Manager Value: The Statistics tab enables you to measure and optimize your campaigns for greater return on investment.
Access the Statistics tab from the Ad Manager home screen, located alongside the default Campaigns tab.
All Campaign Statistics
Pages
Narrow your view by selecting a specific page from the dropdown to display statistics for campaigns associated with the chosen page(s).
Date Range
Use the date range filter to focus on specific periods and analyze performance within that range.
Conversion Summary
View a tabular representation of key metrics for all Published and Paused campaigns, such as clicks, Conversions, Cost Per Conversion, and Impressions.
Campaign Details
Utilize the Campaign Details table to assess key details about your campaign including:
- Campaign Name: The title or identifier for your ad campaign.
- Status: Indicates the current state of the campaign (e.g., Active, or Paused).
- Clicks: Represents the total number of user interactions with your ad. This metric serves as a key indicator of audience interest in your offer.
- Revenue: The total income attributed to the campaign, measured through sales or conversions generated by the ad.
- ROI (Return on Investment): A percentage that quantifies the profitability of your campaign by comparing the revenue generated to the advertising spend.
- CPC (Cost Per Click): The average cost incurred for each user click on your ad, reflecting the efficiency of your campaign spending.
- CTR (Click-Through Rate): The proportion of users who clicked on your ad after viewing it, expressed as a percentage. This metric highlights the ad's effectiveness in capturing audience attention.
Scroll to view other default columns. These include:
- Sales: The total number of purchases generated by the ad campaign.
- CPS (Cost Per Sale): The average expenditure required to generate a sale, calculated by dividing the total ad spend by the number of sales achieved.
- Leads: The number of potential customers who have expressed interest in your product or service, often by providing their contact information.
- Results: The total occurrences of your ad achieving its designated objective, based on the goal selected during campaign setup.
- CPL (Cost Per Lead): The average cost to acquire a lead, calculated by dividing the total ad spend by the number of leads generated.
- Impressions: The total number of times your ad was displayed to users, regardless of whether they interacted with it.
- Spend: The total monetary investment in the ad campaign, encompassing all associated costs.
Sort
Sort these metrics in ascending or descending order by selecting the arrow icon next to each column header.
Search
Locate a specific campaign by entering the campaign name in this field.
Export
Download a CSV file containing the data collected within the selected timeframe, enabling offline analysis and record-keeping.
Columns
This option allows you to adjust the columns displayed in the table enabling you to add or remove columns for targeted analysis.
Individual Campaign Statistics
Click on the name of a specific campaign to view its individual performance metrics on a new page.
Date Range
Apply date filters to isolate metrics for a specific time range within an individual campaign.
Conversion Summary
Access detailed data points, including impressions, conversions, and costs, to assess campaign effectiveness and inform strategic decisions.
Take advantage of the Ad Manager Statistics to drive better advertising outcomes and achieve your marketing goals.