Customizing DR Messages:

Identify Target Segments: Before crafting your messages, segment your dormant contacts based on relevant criteria such as past purchase behavior, interaction history, or demographics. This segmentation enables you to tailor your messages more effectively.

Craft Compelling Content: The content of your DR messages should be engaging and relevant to the recipient. Highlight the value proposition, offer incentives, or create a sense of urgency to prompt action. Personalization is key here – address recipients by name and reference past interactions to show that you value their engagement.

Fill out Custom Values: To further personalize your DR messages, utilize custom values for specific elements such as the initial outreach message and follow-up message. By filling out custom values for these components, you can tailor the content to align with your brand voice and the recipient's preferences.

Custom Value Examples:

'EMAIL/SMS - DR Initial Outreach Message': This is the first point of contact with dormant contacts. Craft a compelling message that grabs their attention and entices them to re-engage with your brand. Use the recipient's name, reference past interactions, and offer a clear call to action.

'EMAIL/SMS - DR Follow Up Message': In case of non-response to the initial outreach, a follow-up message is crucial for maintaining momentum. This message should reinforce the value proposition, address any concerns, and provide additional incentives if possible. Again, personalization is key to increasing the likelihood of a response.