Advanced Call Reporting Filters empower you to refine your call data using various criteria, including source type, keywords, campaigns, landing pages, referrers, and much more! Leveraging these versatile filters allows you to gain deeper insights into your call data, uncover patterns, and make informed decisions to optimize your marketing and customer service strategies.

Click the Filters button located on the upper right-hand corner of the Call Report tab to begin.

Source and Campaign

Identify the origin of your calls by defining the source or campaign responsible for generating them. This insight enables precise data filtering and helps you understand which marketing channels or platforms are driving your call traffic.

Source Type

Gain deeper insights into your call data by filtering based on source type. This criterion allows you to classify calls according to the medium or platform where they originated. Understanding source types helps you identify high-performing channels and allocate resources effectively to maximize ROI.

Qualified Callers

Easily distinguish between qualified and unqualified callers by activating the Qualified Lead toggle. This feature supports a focused analysis of your call data, ensuring you prioritize interactions with potential leads or customers.

First-Time Callers

Focus exclusively on first-time callers by enabling the First Timer filter. This is particularly useful for analyzing the effectiveness of initial engagement efforts and tracking responses from new leads.

Call Status

Categorize and filter calls based on their status—such as answered, missed, failed, or busy—to streamline your analysis and pinpoint areas for improvement in call handling.

Device Type

Filter calls by the devices used to make them, including mobile phones, desktops, or tablets. Analyzing data by device type offers valuable insights into user behavior and preferences, enabling you to tailor marketing and support strategies to different platforms.

Duration

Specify a call duration to filter your results. For instance, entering "90 seconds" will display calls lasting 90 seconds or longer. This filter helps you assess the quality and depth of customer interactions.

Keywords

If you’ve assigned keywords to contacts, use them as a filtering criterion to quickly locate and group contacts sharing a specific attribute. This enhances organization and facilitates targeted communication with your audience.

Campaign

Analyze call data linked to specific campaigns by filtering using UTM campaign parameters. This provides actionable insights into the performance of individual marketing efforts, helping you fine-tune your advertising strategies.

Landing Page

Filter calls by the originating landing page to determine which pages drive the most calls and engagement. This insight is instrumental in optimizing your website’s conversion paths.

Referrer

Identify calls referred by external sources to evaluate the effectiveness of your referral partnerships. This filter allows you to focus on high-performing sources, maximizing your referral strategies.

Implement these filters today to take full control of your call performance and drive measurable business outcomes.