The Email Builder is a powerful tool designed to help you create visually appealing and effective email campaigns. Whether you’re starting from scratch or using a template, the builder provides all the features you need to design, customize, and optimize your emails. With intuitive controls and a user-friendly interface, you can easily craft emails that engage your audience and drive results.
To get started, go to Emails > Campaigns > New. You can opt to create from Blank, use Email Marketing Templates, or use Your Templates. In this article, we will be creating from Blank.
In the popup, choose the Design Editor option, which provides a drag-and-drop interface for easy email customization.
Name Campaign
Click on the box to name and rename your email campaign.
Add Elements
To build your email, click the “+” button within the builder. There, you can add Elements and Layouts to the email builder interface.
- Elements: This allows you to add various elements, including text, images, buttons, and other interactive components to enhance your email content.
Once a Text Element is added to the builder, you can then access options to customize it to suit your overall design.
- Layouts: Layouts help structure your email content, ensuring a visually organized and readable format. You can arrange elements into different sections to create a balanced design.
When a layout is added, you can easily customize its borders by adjusting the color, thickness, and radius—globally or per edge. Use the Border Settings to choose any border color, set a precise width, and adjust corner roundness. This allows for unique styling and greater design flexibility, ensuring your email sections stand out. By default, new templates have zero spacing before and after text tags, while text elements have a default padding of 12px.
Manage Element
Once elements are added, you can manage its sections and Columns by clicking on the Manage Element option.
Appearance
This allows you to adjust the Template, Button, Divider, Custom CSS, Mobile Formatting, Link, and Typography Setting, ensuring your email aligns with your brand identity.
A/B Testing
Toggle on the Enable A/B testing option. This enables you to experiment with different versions of your email to determine which variation performs best. By testing the Email subject, Email content, Test duration, Variations, and Test Size, you can optimize engagement rates.
Saved Item
The Saved Item feature allows you to store and reuse frequently used elements. This helps maintain consistency across emails and speeds up the email creation process.
Builder View
The Builder View provides an overview of your email layout, allowing you to visualize the structure before sending it out.
Desktop and Mobile View
To ensure your email is responsive and user-friendly on all devices, toggle between Desktop and Mobile View. This allows you to preview how your email will appear on different screen sizes.
Undo and Redo
Made a mistake? Use the Undo arrow to reverse your last action. If needed, the Redo arrow allows you to restore changes.
Three Dotted Button
The Three-Dotted Button provides additional options, such as Test Email, Preview Template, See Version History, and File Attachment.
Save
The Save option allows you to either save your email as a draft for future edits or schedule it to be sent at a specific date and time.
Send or Schedule
The Save or Schedule option allows you to either save your email as a draft for future edits or schedule it to be sent at a specific date and time. Scheduling helps you plan campaigns and ensures your emails are delivered at optimal times for engagement.
The Email Builder offers a comprehensive set of tools to design and optimize professional-looking emails with ease. By utilizing its various features, you can create engaging content that resonates with your audience and drives results. Start building your next email today!