The Events tab in Stores enables you to view and configure events for sending tracking data to Meta via Facebook Pixel and the Conversion API. This integration enhances the platforms' ability to track and optimize advertising campaigns, even for users who have disabled cookies, ensuring more accurate and efficient campaign performance.
To access the Events details for a specific store, go to the “Stores” tab, select the store you wish to review, and then click on “Events” to view detailed events data for that store.
Adding Events
To add a new event, click the +Add Event button in the upper right-hand corner. You will be prompted to enter the Pixel ID and access token, configure the access level, and select the events to be captured. Additionally, you have the option to send the event data via the Meta Conversion API to enhance tracking accuracy and campaign optimization.
Events Table
The events table provides essential information, including:
- Pixel ID: Displays the unique ID of the Facebook Pixel that has been added.
- Access Token: Shows the access token used for authentication and data access.
- Tracking Level: Indicates whether tracking is applied to the entire store or specific pages.
- Events Being Tracked: Lists the events that are currently being tracked and captured.
By accurately tracking events, you can enhance the effectiveness of your ad campaigns and drive better results. Easily view and update your event settings, ensuring that your store’s performance is optimized.