Have you noticed some websites and pages have very short or customized URLs? Well, this is possible due to Path customization. A funnel's path defines exactly what your viewers are shown, think of it like the unique name you're giving to your funnel so the system knows what the viewer is trying to access.

The system assigns a unique path to every page you create. However, this is generated at random so if you're looking to get a tailored funnel URL that represents your brand this would be the solution. The funnel path is divided into three sections:

Funnel URL

This dedicated URL for a funnel is configurable in the Settings. It consistently loads the first step in the funnel, serving as the entry point.

Step URL

Each step in the funnel has a unique URL associated with it, which can be configured through the Publishing tab. It provides direct access to the respective step's page.

Page URL

The page URL identifies the specific page shown when running A/B testing. This can be set through the Gear icon next to the Edit Page button.

A pop-up will show you the page details where you can edit the page's path.

Customizing these details will take you a long way to catching customers' attention and growing your bottom line without too much effort as personalized URLs are easier to share, more compelling, and simpler to remember.