Google My Business

Written By Lu Benavides (Collaborator)

Updated at October 15th, 2025

Empower yourself to use the power of Google My Business! With this connection, you can manage all GMB messaging right inside your CRM. Call tracking will establish a unique tracking phone number and attach it to your GMB location. This method separates traditional customer phone calls from more organized interactions inside your account, bringing everything into one streamlined digital process.

Connecting GBP

Start by heading to the Integrations tab inside your account settings, and click the Connect button under the GBP icon.

Select the Google My Business page you'd like to connect, then click Connect.

All selected pages across groups will be displayed under the "Selected Pages" heading. Pages where call tracking is enabled will be highlighted with a call icon for easy identification.

Managing the Integration

To disconnect GMB, click on the "Disconnect" button. This action will unlink GMB from the platform, ensuring that no further data or updates are synced.

You can also change the connected page or add more by clicking Manage Pages. This will open a list view of any pages you have under the same Google Account.

Switch the connected page or add more by checking the box next to the page's name.

Click the Connect or Manage Channels option to modify the social media and messaging channels connected to the GBP.

This will open a list of channels you can connect to your Google Business Page, either by selecting them or typing your username.

Once you've entered your desired channel credentials, click Save in the bottom right corner.

Saving will update your GBP-connected profiles. You can verify this connection by clicking the square icon under “Update GBP.”

This option will open a tab containing your GBP for editing.

Your Google Business Page will be the first point of contact for most customers when looking for your business, so keeping it connected to your CRM provides a great way to increase interest in your business and makes it easy to manage incoming leads.