The Facebook Chat Widget allows website visitors to start a real-time conversation with your business through Facebook Messenger directly from your site. It provides a familiar, trusted messaging experience without requiring visitors to leave your website, create an account, or complete a form. Let’s walk through how to create and configure one.

Create a New Facebook Chat Widget

Begin by navigating to the Chat Widget tab within the Sites section of your platform. From there, create a new widget.

When prompted to select a chat type, choose Facebook. This will connect the widget to Facebook Messenger, enabling conversations to flow directly into your connected Facebook Page inbox.

Style

The Style settings control the initial appearance of the Facebook Chat Widget on your website. Here, you can customize visual elements such as colors, images, placement, and overall presentation to ensure the widget aligns with your brand.

Within the Styles tab, you can select the chat icon and define the theme used for the widget’s interface.

In the Widget Customization tab, you can further adjust the widget’s position and display behavior to optimize visibility and usability across desktop and mobile devices.

Chat Window

The Chat Window settings define the visitor’s experience once the widget is opened. 

You can customize the chat window title, introductory message, and optional pre-chat prompts to set expectations and guide users into the conversation.

You may also enable or disable additional options such as call-to-action redirects, branding elements, and introductory content that appears before the Messenger conversation begins.

Select the Facebook Page that will receive incoming messages from the widget. Choose from your connected Pages, or connect a new Page if needed. Once selected, all widget conversations will be routed directly to that Page’s Messenger inbox.

Messaging

In the Messaging section, you can define the default language and conversational tone of the widget to match your audience and business goals. This ensures a consistent and localized experience for visitors engaging through Facebook Messenger.

Once saved and added to your site, visitors can click the Facebook Chat Widget on your website and immediately begin a Messenger conversation with your business.

Messages are delivered in real time, enabling fast responses, streamlined follow-ups, and seamless handoff to automation or live agents.

By combining the familiarity of Facebook Messenger with the accessibility of a website chat widget, you can capture, engage, and support leads more effectively—meeting customers where they already communicate and reducing friction at every step of the conversation.