Creating Facebook Lead Forms is an essential step for generating leads effectively through Facebook ads. By following these steps, you can streamline your lead generation campaigns and enhance data synchronization between Facebook and your CRM.

Creating a New Facebook Lead Form in Ad Manager

Begin by creating a new Facebook Ad campaign in Ad Manager or selecting an existing campaign from the list.

Next, select the "Lead Generation" objective. This will enable the option to create or select a Facebook Lead Form.

Create a New Lead Form

In the form selection dropdown, click "Create Facebook Form".

You will then be required to complete the following sections:

1. Form Name: Enter a name for your form.
2. Select the Form Type: You can choose between two available form types: More Volume, which is optimized for capturing more leads, and Higher Intent, which includes an additional review step where users confirm their information before submitting the form.

3. Add Greetings: This step helps communicate to users why they should complete the form and what relevant details they need to know. You can add a headline (required) and a description in either paragraph or list format.

4. Add Questions: You can include descriptions and choose the type of information you wish to collect, which will help you assess the quality of the contact. For custom questions, you can create short descriptions and multiple-choice questions to collect more relevant information.

Integrate the custom fields created in your CRM during the lead form creation and field mapping process by selecting the appropriate fields from the "Choose the type of information you need" dropdown menu.

5. Form Fields Mapping: Allow form field mapping to sync the form data with contact fields in your CRM. This ensures that the submitted data is mapped correctly to the contact record, enabling seamless data flow.

6. Add Privacy Policy: Include a link to your business's privacy policy. Alternatively, you can use the LeadConnector privacy policy by linking to this page.

7. Add a Thank You Message: After users submit the form, you can customize the message they receive. You can include a headline, description, and call-to-action options, such as directing them to a website or encouraging them to make a direct call.

Save the Form

Once completed, save your form to be used in your Lead Generation ad campaign.

By following these steps, you can efficiently create Facebook Lead Forms in Ad Manager. This process enhances the lead generation workflow, making it easier to capture, manage, and engage with leads.