How to Enable and Use Funnel AI

Written By Laudonia (Collaborator)

Updated at January 21st, 2025

Funnel AI is a tool designed to help streamline funnel creation, making it easier to generate tailored, high-converting funnels for clients. Whether you're looking to streamline your sales funnel or improve lead engagement, this guide will provide the insights you need to get the most out of this powerful tool.

How to Enable Funnel AI 

To enable Funnel AI across your entire agency you must activate the AI Employee feature. Follow these steps to proceed:

Navigate to Agency View and select the "Settings" tab located at the bottom left of the sidebar. Scroll down and select the "Company" tab.

Within the Basic Details tab, locate the “AI Employee” option within the Features section, and ensure the feature is enabled.

Once enabled, this feature will be accessible to all clients and can be managed for each sub-account through the Agency Settings > AI Employee section. To disable the feature for specific sub-accounts, navigate to the AI Employee tab and toggle the feature switch for the desired sub-accounts.

How Re-billing Works

Agencies pay for AI Employee usage through HighLevel and receive invoices with HighLevel branding. Sub-accounts (your clients) pay you, the agency, and receive invoices branded with your agency’s name. Payments are deposited into your connected Stripe account.

This model works similarly to other products that use re-billing or reselling, such as LC Phone or LC Email. The re-billing of AI Employee utilizes "credits" from both the agency wallet and the location wallet.

  • To prevent the accrual of execution costs for existing sub-accounts, rebilling must be manually enabled for each sub-account within the Agency view.
  • If AI Employee is enabled through the SaaS Configurator, newly created sub-accounts will automatically be enrolled in AI Employee, requiring no additional action from the agency.

Re-billing Costs to Clients (For $497 SaaS Agencies)

From the AI Employee section, you can also activate the Rebilling switch to bill your SaaS clients at cost or apply a markup. Enabling this toggle will direct you to a page where you can specify the rebilling amount. Use the slider to adjust the desired markup and save your changes.

Repeat these steps for all sub-accounts where you would like to apply re-billing for AI Employee usage. 

You can also customize individual offerings within the Sub-Accounts section. Navigate to your Agency dashboard, then select the Sub-Accounts tab. Locate the sub-account and click the three dots icon. Select "Manage Client." 

📌Note: Before completing these steps, switch the sub-account to SaaS mode.

Navigate to the AI Employee Re-Sell Settings section and toggle it on. Use the slider to adjust the desired markup and save your changes.

How Does Funnel AI Work?

To begin building a funnel using AI:

Navigate to the "Funnels" section in a sub-accounts Sites tab, then click the "+New Funnel" button to initiate the funnel creation process. Select the "Funnel AI" option and click "Continue."

Enter the name of the business and choose the industry from the dropdown menu. After doing so, click "Next."

Define the objective of your funnel (e.g., generating leads or appointments) to help the AI tailor the funnel to your needs, then choose the tone of the content on your website. After setting expectations, click "Generate" and wait for the AI to build your funnel.

Within a few seconds, your funnel will be ready.

📌Note: The first five funnel generations are free. After that, each funnel will incur a cost of $0.99 per generation.

Start using this tool today to create optimized funnels with ease, ensuring that both your agency and clients benefit from increased automation and customization.