In this guide, we'll show you how to set up conversion tracking for Google Ads. This will help you monitor important website actions and make your online advertising campaigns more effective.

Access Your Google Ads Account

First, log in to your Google Ads account. If you don't have one, you'll need to create it.

Go to Goals

Once you're logged in, click on "Goals" in the Google Ads menu. In the goals section, select the Conversions dropdown, then select Summary, and start setting up a new conversion action by clicking the button that says “New conversion Action”.

Choose What You Want to Track

Now, you'll need to decide what you want to track. You can track things like when someone clicks on a page or makes a phone call from your ad. Choose the option that fits your needs.

Proceed by selecting the “CRM, files, or other data sources” option. Within this setting, you can also choose to Track conversions from clicks or calls.

In this scenario, we will be tracking conversions from clicks.

Set Up Your Conversion Goals

Here, you'll configure some important settings for your conversion tracking, and select "Converted Lead" as the goal type.

Give your conversion action a name (remember to use this exact name later).

Click on settings, and in the dropdown select “Conversion action settings”

On the settings menu, decide if you want to assign a value to the conversion or not.

Choose how many times you want to count each conversion (usually just once).

Set the Click-through conversion window to 90 days, engage-view conversion window, and choose the attribution model as "Last Click." Click on Done to leave the settings page.

On the main page Save and continue

Select Done to continue.

Go to Your Workflow

In your CRM, go to the workflow where you want to track these conversions and add a trigger you prefer.

Add a Google Ads Step

Within your workflow, add a step that says "Add to Google Adwords."

Configure the Conversion

For the conversion type, select “Other.” Enter the same conversion name you used earlier and Save the action.

Save and Publish

Finally, save your workflow and publish it. This will make sure that your conversion tracking is working correctly.

That's it! You've successfully set up conversion tracking in Google Ads. Now you can measure your ads' performance and improve your online advertising campaigns.

Important Note

• If you want your CRM (Customer Relationship Management) system to send conversion data to Google Ads, make sure that the contacts or opportunities in your CRM are created through a web link that has a Google Click Identifier (Gclid) parameter.
• Be patient, as it might take around 24 hours for your conversion data to show up in your workflows and in Google Ads.