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How to Update SEO for Blog Posts

Collaborator

Written By Lu Benavides (Collaborator)

Updated at February 21st, 2025

Table of Contents

When Creating a New Blog Post Using Publish Screen In the Blog List View

Search engine optimization, or SEO, is a vital aspect of digital marketing. It helps your blog posts and website become more visible to people using search engines like Google. In this guide, we'll explore three simple ways to enhance the SEO details of your blog posts.

When Creating a New Blog Post

Start by researching relevant keywords related to your blog topic. Use these keywords in the following places: 

  • Title: Craft a catchy title that includes your main keyword.
  • URL: Make sure your blog post's web address has the primary keyword.
  • Meta Description: Write a brief and informative meta description with keywords to attract clicks.
  • Headers: Organize your content with headings (H1, H2, H3) and include keywords.
  • Content: Naturally incorporate keywords into your blog post, avoiding overuse.
  • Images: Optimize images with clear file names and add alt text with keywords.
  • Links: Include links to other pages on your site and authoritative external sources.
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Using Publish Screen

Before publishing your blog post, review and enhance these SEO elements: Meta Title: Ensure your title contains your primary keyword and reflects your content accurately.

  • Meta Description: Update the meta description to be engaging and include keywords that encourage clicks.
  • URL Slug: Keep the URL short and include relevant keywords.
  • Permalink: Ensure the permalink matches the URL slug and is SEO-friendly.
  • Categories and Tags: Assign suitable categories and tags for better organization and discoverability.

In the Blog List View

Click the three-dot icon next to the blog and select Change Blog Post SEO Details, this option allows you to revisit and make necessary changes to the title, meta description, URL slug, and other SEO elements for existing blog posts.

Save your changes to apply the updated SEO details, and remember to monitor your blog post's performance using analytics tools and make adjustments as needed. This is an ongoing process, so staying informed about best practices and algorithm changes is vital for improving your search engine rankings.

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