For a media content marketing campaign, knowing exactly what kind of image and video format to post, and how often is absolutely important. Here are the best sizes for sharing content on social media:
For Images
| Format | Maximum File Size | Aspect Ratio | No. of Images | MultiMedia | |
| Facebook Pages and Group | PNG JPG GIF | 10MB | Recommended - need to keep the Width*Height - 1280 x1080Minimum 600 x 315 pixels | Unlimited Image(s) - Recommend to post 10 Image(s) or less | Not Allowed |
| InstagramBusiness Profile | PNG JPG | 8MB | Square, or between 1.91:1 and 4:5 Landscape: 1080 x 566 pixels Portrait: 1080 x 1350 pixels Square: 1080 x 1080 pixels |
10 Image(s) | Multimedia format is allowed for carousal- can add image(s) and video(s) together. |
| Instagram Story | JPEG | 8MB | Square, or between 1.91:1 and 4:5 Landscape: 1080 x 566 pixels Portrait: 1080 x 1350 pixels Square: 1080 x 1080 pixels |
10 Image(s) | Multimedia format is allowed - can add image(s) and video(s) together. |
| Linkedin Profile and Pages | PNG JPG GIF | 8MB | Maximum 6012 pixels x 6012 pixels | 9 Image(s) | Not Allowed |
| PNG JPG GIF | 5MB | Recommended - need to keep the Width*Height - 1280 x1080 | 4 Image(s) | Not Allowed | |
| Tiktok | - | - | - | - | |
| GMB | PNG JPG | 10MB | Must be greater than Width*Height - 250*250 | 1 Image | Not Allowed |
For Videos
| Format | Maximum File Size | Duration | Aspect Ratio | No. of Video | MultiMedia | |
| Facebook Pages and Group | MP4 MOV | 1 GB | 1 sec - 20 mins | Between 16:9 and 9:16 | 1 Video | Not Allowed |
| Instagram Business Profile | MP4 MOV | 100 MB | 3 sec - 60 sec |
Between 4:5 and 16:9 Video Width - up to 1920 px |
10 Video(s) | Multimedia format is allowed for carousal- can add image(s) and video(s) together |
| Instagram Story | MP4 MOV | 100 MB | 3 sec - 30 sec | Video Width - up to 1920 px | 10 Video(s) | Not Allowed |
| Instagram Reels | MP4 MOV | 1 GB | 3 sec - 15 mins | Video Width - up to 1920 px | 1 Video | Image allowed for thumbnails up to 8 MB |
| Linkedin Profile and Pages | MP4 MOV | 200 MB | 3 sec - 30 mins | Between 1:2.4 and 2.4:1 | 1 Video | Not Allowed |
| MP4 MOV | 512 MB | 0.5 sec - 140 sec | Between 1:3 and 3:1 | 1 Video | Multimedia format is allowed | |
| Tiktok | MP4 | 50 MB | 3sec - 60 sec | 540 pixel resolution | 1 Video | Not Allowed |
| GMB | - | - | - | - | - | Not Allowed |
📌 Notes:
1) Multimedia format - Posting Image(s) and Video(s) together in a single post
2) As you experiment with different image sizes, you'll realize which works best for your brand. By default, you can use Horizontal (landscape): 1,024 pixels X 512 pixels or Vertical (portrait): 800 pixels x 1,200 pixels for most social media.