Logos are crucial in branding and email marketing, helping businesses create a professional and recognizable presence in their email campaigns. The Email Builder's Logo Element allows users to add their company logo to emails, ensuring brand consistency across all communications.

To add a Logo Element, click the “+” option and drag and drop the Logo element to the email builder interface. Once added, you can customize the logo’s appearance and behavior using the available editing options.

Edit Options

• Logo: Upload an image file to use as the logo from the media storage or create an AI image. The supported formats include JPG, PNG, and GIF. Use the pencil icon to add a new logo and the trash icon to delete.

• Link To: Choose whether the logo should be clickable and where it should redirect users. Select the custom values icon to allow dynamic URL assignments, making it easy to update links automatically without manual changes.

• Alt Text: Enter alternative text for the logo image. This text appears if the image fails to load and is also helpful for screen readers, improving accessibility. With the custom values icon, the alt-text can be dynamically adjusted to match different recipients, enhancing personalization.

• Link: The Link field allows users to add a dynamic URL to the logo using custom field data, enabling recipients to be redirected when they click the logo. Use the Custom values icon to enable logos to have dynamic URLs that adapt automatically based on user data, allowing for personalized redirections without constant manual updates.

• Width & Height: Adjust the logo’s dimensions to fit within the email layout. You can set specific values in pixels or use auto-sizing to maintain the aspect ratio.

• Block Background Color: Choose a background color for the logo block to match your email’s design. You can use a hex code or select from the color picker.

• Align: Set the alignment of the logo within the email. Options include: Left, Center, Right, and Full.

• Padding: Adjust the spacing around the logo to ensure proper placement within the email. Padding values can be customized for the top, bottom, left, and right sides individually.

Visibility

• Visible In: Control where the logo appears by choosing specific device types: Desktop, Mobile, or Both.

• Conditional Sending: This option allows users to personalize emails based on the recipient’s custom field data.

This element allows businesses to maintain brand consistency in their email campaigns while offering customization options for size, alignment, links, and visibility. By utilizing these settings, you can ensure that your logo enhances your email design without disrupting the overall layout.