How to Send Automated Abandoned Cart Emails

Written By Amiso Pius (Collaborator)

Updated at April 17th, 2025

Abandoned cart notifications can help you recover lost sales by reminding customers to finish their purchase. Saving you time and allowing personalized follow-ups that align with your brand’s voice. Let's check how to set them up!

Head to the Settings tab of the Payments section and open the Notifications option.

Enable abandoned cart emails with the toggle option.

Select the email template you want to use from the dropdown.

Click the Preview button if you need to edit the template.

Edit your subject to increase the personalization. You can use custom values here by clicking the tag icon.

Configure how long after the cart is abandoned the email should be sent by selecting a time measurement from the drop-down menu and using the “+ or -” buttons to change the total. 

Once you’ve chosen your template and set the timing, click Save to ensure your changes are applied.

By following these steps, you can create effective and personalized abandoned cart emails that persuade your customers and encourage them to complete their purchases.

Troubleshooting & FAQs

Q: Can I use my own email design for the abandoned cart notifications?

A: Absolutely! You’re not restricted to the default template, which can also be edited with the Preview option.

Q: How soon after a cart is abandoned should I send the email?

A: Choose a time frame that aligns with your audience’s behavior. Some businesses find that sending it within the first few hours is most effective, while others might wait a day or two.

Q: What if the customer completes their purchase before the email is sent?

A: Don’t worry—the CRM is smart! It tracks cart activity in real-time, so if a customer completes their purchase, it will automatically cancel the abandoned cart email to avoid unnecessary reminders.