The Social Planner Statistics feature offers valuable insights into the performance of your social media posts, enabling you to analyze and optimize your social media strategies. This tool allows you to track key metrics across various social media platforms, including Facebook, Instagram, LinkedIn, TikTok, and Twitter. By leveraging these insights, you can better understand what content resonates with your audience and refine your social media approach for greater engagement and reach.

Accessing the Social Planner

Begin by accessing the Social Planner section within the Marketing tab of your dashboard.

Locate the Statistics Option

Near the Social Calendar, you will find an option labeled 'Statistics.' Click on this option to view your post performance data.

This feature supports various social media platforms such as Facebook Pages, Instagram, LinkedIn Pages, TikTok Personal, and Twitter; and includes metrics such as likes, comments, and shares, along with the specific social account to which the post was published.

Statistics Views

The Social Planner Statistics provides two key views:

• Top Performing Posts: This view displays your best-performing posts based on the number of likes.

• Recently Published Posts: This view allows you to monitor the most recently published posts across your connected social media accounts.

Furthermore, you can open the original post in a new tab by clicking the eye icon.

By understanding which posts perform best and keeping track of your most recent content, you can make data-driven decisions to enhance your social media presence. As the feature continues to evolve with added platform support and functionality, it will become an even more integral part of your social media management toolkit.

Frequently Asked Questions

Q: Which social media platforms are supported by the Social Planner Statistics feature?

• The feature currently supports Facebook Pages, Instagram, LinkedIn Pages, TikTok Personal accounts, and Twitter. Support for additional platforms like Pinterest and YouTube is planned for future releases.

Q: Why can’t I see insights for my LinkedIn personal profile?

• Due to restricted access to specific permissions, the Social Planner Statistics feature does not currently support LinkedIn personal profiles. Insights for these profiles may be available in future updates once compliance and permissions are addressed.

Q: What kind of data does the statistics table provide?

• The statistics table provides information on likes, comments, shares, the content and media of the post, and includes direct links to the original post.

Q: Can I view insights for TikTok Business accounts?

• At present, TikTok Business accounts are not supported due to limitations in post-publish data. Efforts are underway to include these insights in future updates.

Q: Will there be support for other social media platforms in the future?

• Yes, the development team plans to include insights for platforms like Pinterest and YouTube in upcoming releases.

Troubleshooting Tips

Inconsistent Data Across Platforms

• Ensure that all your social media accounts are properly connected and have the necessary permissions enabled to allow for accurate data collection.