The "Stats Tab" provides an in-depth view of the performance of each step within a funnel. It allows you to track visitor activity, including the number of page views, opt-ins, and sales, giving you actionable insights into user behavior and conversion rates.

Stats Page Overview

To access the stats for a specific funnel, navigate to the "Funnels" tab. Select the funnel you wish to analyze and click on "Stats" to view detailed data for that funnel.

Duration Range

Here you can filter the data by adjusting the date range of this data. Click on the date range icon to drop down the calendar menu, then select the range you want to work with. 

Reset Duration Date

You can wipe all the data off the website by clicking on the "Reset" icon. Be cautious, as this action permanently deletes data, including stats generated within the last 30 minutes.

📌NOTE: This can't be undone.

Stats Table

List of Website Pages

Here are the different Website pages. You can click on each funnel page to drop down the sub-pages if there are any.

Page Views

1. All: This is the total number of times this website page has been opened and viewed by both new and returning visitors. For instance, If a returning visitor opens a page 5times and a new visitor also opens the page, the "All" data will record a total of 6.
2. Uniques: This collects data per number of new visitors that open the Website page. For instance, If a returning visitor opens a page 5 times and a new visitor also opens the page, the "Unique" data will record a total of 1.

Opt-Ins

1. All: This column shows all the number of Opt-Ins that have occurred.
2. Rate: The "Rate" column shows the rate at which the Opt-Ins Occurred. This is usually the percentage (%) used in calculating the conversion rate of Opt-Ins.

Sales

1. Orders: This shows the total number of orders placed.
2. Rate: This calculates the Sales conversion rate percentage.
3. Quantity: Shows the Number of items sold.
4. Amount: View the total revenue generated within the funnel.
5. Average Cart Value: This column shows the accumulated sales value allocated to the product on your website.

Earnings/Page Views 

1. All: This column shows the total number of earnings per page view of all the new and returning visitors.
2. Uniques: This column shows the total number of earnings per page view of only new visitors.

The Stats Tab equips you with valuable insights into your funnel's performance, helping you identify strengths and areas for improvement. Use this data to optimize user experience and maximize conversions.