TikTok helps you reach and connect with audiences in an approachable way, encouraging them to interact with your business. Sometimes that response will be a direct message, and what better way to make your audience feel seen than sending a message to them. Let's learn how to use workflows to make responding to their engagement easier.

Prerequisites

To use your CRM tools for TikTok comment management, you must first connect your account. To do this, navigate to the Integrations section inside your account settings and click Connect under the TikTok logo.

If you see a ( ! ) icon next to the integration after connecting your account, click Manage Accounts

Toggle the option under Enable Messaging on. 

Once properly connected, incoming TikTok messages will appear directly in your Conversations Inbox.

Setting Up Automations

To build an automation to respond to your reel comments, head to the Workflows tab inside the Automation section and create a new workflow.

Click Add New Trigger and select the trigger “Customer Replied.”

Click “+ Add Filter,” select Reply channel, and set TikTok as the channel.

Lastly, click Save Trigger to add it to your workflow.

Click the plus sign icon to add an action and select “TikTok Interactive Messages.”

Enter your message, then click Save Action.

Add any other actions you see fit, then publish your workflow to start using it.

There you have it! Using automation to respond to your TikTok DMs will guarantee that you can make your audience feel special, reaching back to them promptly to strengthen your connection, without the constant pressure to view and respond to comments. We hope you enjoy it!