Understanding Call Marking and How to Avoid It (LC Phone)

Written By Lu Benavides (Collaborator)

Updated at September 6th, 2024

Legitimate businesses making voice calls may encounter their outbound calls being labeled as 'Scam Likely,' 'Spam,' 'Fraud Risk,' 'Robo Call,' or similar designations, depending on the recipient's app, device, or network. These labels can be frustrating, potentially resulting in unanswered calls or even call blockages.

It's important to note that these labels, call blocks, or filters are put in place by the recipient's carrier, their analytics partners, or the recipient themselves. Since LC Phone does not apply these labels or filters, our ability to resolve the issue is limited. However, there are steps you can take to reduce or eliminate these labels and call blockages, although success is not guaranteed. If you're facing these issues, consider these steps to address the problem:

📌 Note: This guide is specifically for LC Phone users. To sign up for Shaken/STIR and CNAM, ensure you've completed the Business Registration Process and received approval.

For US Numbers:

Register your US numbers with the FCC. They provide a free registry site, (https://www.freecallerregistry.com/fcr/), which collaborates with major analytics companies supporting key US wireless carriers. Registering can assist in removing a negative label from your calls.

For International Numbers:

Unfortunately, we are unable to assist with nuisance labels for international numbers. We recommend reaching out to the terminating carrier that is marking your calls as spam and working with them directly.

Shaken/STIR Registration

SHAKEN/STIR comprises protocols aimed at authenticating caller ID information to verify its legitimacy. This protocol utilizes digital certificates to validate the caller's identity. When a call is made, the caller's identity is confirmed through these certificates, which are stored in an online database. This instills trust in call recipients that the incoming call is genuinely from the displayed source.

How to Apply?

After submitting their Business Profile, Agency and Sub-account admins can register for SHAKEN/STIR in the Trust Center. Click on the "Start Registration" Button

Your Business Details, Business Address, and Contact Info will be preloaded from your A2P registration so just click on Continue for the three of them.

Enter a friendly name for the profile, confirm the authenticity, and click Sumit.

You will get the success message for the submission. The approval might take up to 4 days.

CNAM Registration

The CNAM Registration enables you to display your business name as the Caller ID name, that way you present a more professional image. Updating or adding CNAM (Caller ID Name) information might increase call answer rates by providing accurate caller information, although it won't directly affect nuisance labels.

How to Apply?

After submitting their Business Profile, Agency and Sub-account admins can register by clicking on the "Start Registration" Button in the CNAM section of the Trust Center.

Your Business Details, Business Address, and Contact Info will be preloaded from your A2P registration so just click on Continue for the three of them.

Enter your desired display name for the profile, please keep in mind that it can only be up to 15 characters (including spaces) and contain no special characters other than commas and dots. Once set, confirm the authenticity, and click Submit.

You will get the success message for the submission. The approval might take up to 4 days.

FAQs

How will phone numbers be linked to the Shaken/STIR and CNAM profiles?

All numbers will be Linked Automatically. All currently available numbers and future bought numbers will automatically be linked with the registered Shaken/STIR and CNAM

Will registering my number fix mislabeled calls?

While registration often rectifies mislabeling, it's not foolproof. Registered numbers can still be flagged based on suspicious call patterns or consumer reports. Thus, we advise:

  • Monitoring call behavior for unusual traffic spikes.
  • Adhering to TCPA laws, FCC regulations, and our Acceptable Use Policy.

Should I register the numbers I just acquired?

Absolutely. Nuisance labels aren't auto-removed when a number's previous ownership changes. Always register new numbers.