Understanding the pricing and operational structure of WhatsApp Business can empower you to manage your subscriptions and conversations effectively. This guide provides a comprehensive overview of subscription charges, conversation-based pricing, conversation categories, billing mechanisms, and the associated costs. Use this information to optimize your services, ensure transparent billing, and profitably resell WhatsApp services to your clients.
Subscription Charges
Agencies are charged USD 10 per location per month via Stripe and are given the option to set their own subscription rates for clients. By default, this is set at $29.99, resulting in a potential profit of $19.99 per location per month.
Conversation-Based Pricing
Charges are applied per conversation rather than per individual message. A conversation refers to a 24-hour thread that begins when a message is successfully delivered to a customer. Charges will also be applied if the conversation type changes during this period.
Conversation Categories
Marketing
- Goals: Generate awareness, drive sales, and retarget customers.
- Examples: Product announcements, promotions, and cart abandonment reminders.
Utility
- Goals: Respond to user actions or requests.
- Examples: Delivery updates, payment reminders, and surveys.
Authentication (Coming Soon)
- Goals: Authenticate users with one-time passcodes.
Service
- Goals: Resolve customer inquiries.
- Examples: Customer support interactions via free-form messages.
Opening Conversations
- Marketing, Utility, and Authentication Conversations: Opened when an approved template message is sent to a customer with no active conversation of the same category.
- Service Conversations: Opened when a free-form message is delivered to a customer with no other active conversations. A 24-hour period starts when a customer messages you, allowing free-form messages to be exchanged.
📌Note: All message types, except template messages, can only be sent to a user during an active customer service window. Template messages, however, may be sent at any time, provided the user has opted in to receive messages from you.
Free Entry Point Conversations
When a customer contacts you via a Click-to-WhatsApp Ad or Facebook Page Call-to-Action, a free entry point conversation is opened. These conversations last for 72 hours and allow for unlimited messaging without additional charges.
Rates and Billing
The rate structure of WhatsApp messages varies by conversation category and customer location. View the table below to understand how rates are applied:
| Market | Currency | Marketing | Utility | Service |
|---|---|---|---|---|
| Argentina | $US | 0.0649 | 0.0357 | FREE |
| Brazil | $US | 0.0656 | 0.0084 | FREE |
| Chile | $US | 0.0933 | 0.0210 | FREE |
| Colombia | $US | 0.0131 | 0.0002 | FREE |
| Egypt | $US | 0.1127 | 0.0055 | FREE |
| France | $US | 0.1504 | 0.0315 | FREE |
| Germany | $US | 0.1433 | 0.0578 | FREE |
| India | $US | 0.0112 | 0.0015 | FREE |
| Indonesia | $US | 0.0432 | 0.0210 | FREE |
| Israel | $US | 0.0371 | 0.0056 | FREE |
| Italy | $US | 0.0726 | 0.0315 | FREE |
| Malaysia | $US | 0.0903 | 0.0147 | FREE |
| Mexico | $US | 0.0458 | 0.0105 | FREE |
| Netherlands | $US | 0.1677 | 0.0525 | FREE |
| Nigeria | $US | 0.0542 | 0.0070 | FREE |
| Pakistan | $US | 0.0497 | 0.0057 | FREE |
| Peru | $US | 0.0738 | 0.0210 | FREE |
| Russia | $US | 0.0842 | 0.0420 | FREE |
| Saudi Arabia | $US | 0.0478 | 0.0121 | FREE |
| South Africa | $US | 0.0398 | 0.0080 | FREE |
| Spain | $US | 0.0646 | 0.0210 | FREE |
| Turkey | $US | 0.0114 | 0.0056 | FREE |
| United Arab Emirates | $US | 0.0403 | 0.0165 | FREE |
| United Kingdom | $US | 0.0555 | 0.0231 | FREE |
| North America | $US | 0.0263 | 0.0042 | FREE |
| Rest of Africa | $US | 0.0236 | 0.0042 | FREE |
| Rest of Asia Pacific | $US | 0.0769 | 0.0165 | FREE |
| Rest of Central & Eastern Europe | $US | 0.0903 | 0.0371 | FREE |
| Rest of Latin America | $US | 0.0777 | 0.0119 | FREE |
| Rest of Middle East | $US | 0.0358 | 0.0165 | FREE |
| Rest of Western Europe | $US | 0.0622 | 0.0315 | FREE |
| Other | $US | 0.0634 | 0.0081 | FREE |
Pricing with Multiplier
In the Rebilling section, you can apply a multiplier (default is 1.05X) to adjust client billing and account for payment processing fees. For example, a marketing template sent to a North American number at $0.0263 per conversation with a 1.5X multiplier would cost the client $0.0395.
By understanding WhatsApp Business subscription charges, conversation-based pricing, and rebilling opportunities, you can effectively manage client communication and profitability. Leverage these features to provide seamless, transparent, and efficient services, enhancing customer engagement and satisfaction.
Frequently Asked Questions
Q: What is the free tier for conversations?
- Each WhatsApp Business Account receives 1,000 free service conversations per month across all phone numbers.
Q: What are the different conversation categories?
- Marketing, Utility, Authentication, and Service, each with specific use cases and pricing.
Q: How long does a conversation last?
- Conversations last 24 hours, except for free entry point conversations, which last 72 hours.
Q: Can multiple conversations be open with the same customer?
- Yes, if template messages from different categories are sent or a service conversation is initiated.