Within the Email Builder, the RSS Elements feature facilitates sending emails automatically with dynamically added content whenever a new Real Simple Syndication item is published. This functionality streamlines the sharing process for updated information with subscribers, ensuring they receive timely and relevant content without manual intervention.
RSS Header Block
The RSS Header Element will dynamically populate tags from your RSS Feed. It supports the following RSS channel tags, and you can use their respective Custom Values to populate the email with the corresponding tag value:
RSS Tags |
Custom Value For HL |
<title> |
{{rss_feed.title}} |
<description> |
{{rss_feed.description}} |
<link> |
{{rss_feed.url}} |
<lastBuildDate> |
{{rss_feed.date}} |
Basic Vs Custom in RSS Header
When using the RSS Header block, the RSS Editing Options dropdown selector offers two options: Basic and Custom.
- Basic: Adds the following non-editable text in Text Editor.
- Custom: Adds the following editable text in Text Editor.
Use these options to adjust the padding and add background color to the RSS texts.
RSS Items Block
The RSS Items block accepts various Custom Values that dynamically insert their corresponding RSS Tags:
RSS Tags |
Custom Values |
Description |
<title/> |
{{rss_item.title}} |
The title of the RSS item, usually a blog post.title |
<description/> |
{{rss_item.content}} |
A summary of the RSS item in HTML format, which includes information inside the <description> tag. If there is no <description> tag in your feed, it will display the information in the <content:encoded> tag |
<link/> |
{{rss_item.url}} |
The text link to the RSS item online, which can be displayed as text or used in a hyperlink.content:encoded |
<content:encoded/> |
{{rss_item.content_full} |
The full content of the information inside the <content:encoded> tag for an RSS item, in HTML format. If there is no <content:encoded> tag, it will display the information in the <description> tag. |
pubDate |
{{rss_item.date}} |
The date the RSS item was published, in format `MMM DD, YYYY hh:mm A`. We will provide support for custom formatting in the future. |
<dc:creator> |
{{rss_item.author}} |
The author of the RSS itemmedia:content |
<media:content> |
{{rss_item.imageUrl }} |
This will provide the src URL of image as text in order to render it as image, use {{rss_img}} {{rss_img alt="alt_text" src=rss_item.imageUrl height="200" width="200"}} |
<item> |
{{#rss_items rss_items}} |
This tag doesn't display anything. It's used to open the customized formatting for individual RSS items. |
</item> |
{{/rss_items}} |
This tag doesn't display anything. It's used to close the customized formatting for individual RSS items. |
Basic Vs Custom in RSS Items
When using the RSS Items block, you'll see these options in the "RSS Editing Options" dropdown selector:
- Excerpts
- Excerpts with image
- Title
- Full content
- Custom
Adjust the padding and add a background color to the RSS text using these options.
Visibility Tab
This allows you to control where and under which conditions the RSS element will be visible.
By enabling Conditional Sending you can set the parameters contacts have to fill to view the RSS elements.
The RSS Elements allow you to be more dynamic in your email game. They connect blog elements directly with your email campaigns, simultaneously helping you keep contacts engaged by feeding them centralized interaction with all web elements.